Steve Shu’s posterous (Marketing class site)

Steve Shu’s posterous (Marketing class site)

Steve Shu  //  Steve Shu is a management consultant and business development professional. He is also an Assistant Professor of Marketing at Irvine University.

Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.

Steve currently has a primary professional blog at http://steveshu.typepad.com and can be found on Twitter at http://twitter.com/steveshu

Oct 27 / 10:03pm

BK Windows 7 Whopper - 7 Patties 2120 Calories!

via youtube.com

For a dose of disgusting, here's Windows 7 launch & Burger King promo deal (7 patties - 2120 cals)! http://www.youtube.com/watch?v=FZubQTiZc2c

Filed under  //  Marketing  

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Oct 26 / 12:09pm

11 Years of Google in 2 Minutes

via googlesystem.blogspot.com

Just think that it was just a little more than a decade ago without Google ...

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Oct 16 / 11:01am

Twitter Launching “Twitter Wine”

via mashable.com

Is this the business model for Twitter? Co-branding - brand extension like thing. Some interesting elements that combine social responsibility, non-profits, word-of-mouth, and Yellow Tail wine-like strategy.

Update 10/17/09: More details emerging which indicates not as much like Yellow Tail wine strategy as I may have originally thought. For example, seems like wine may be in the $20ish range, possibly plan for more than just two wines, ...

Filed under  //  Branding   Marketing   Social Responsbility  

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Oct 12 / 11:56am

Ministers target climate change doubters in prime-time TV advert - Times Online

via timesonline.co.uk

My goodness! Really hits the guilt spot. Recent global warming public service message playing in the UK. http://www.youtube.com/watch?v=w62gsctP2gc

Filed under  //  Marketing   Social Responsbility  

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Oct 1 / 10:06am

Dear Intel, you had me at “Intel Inside”. Now enough already! | Beg to Differ - branding for humans

via begtodiffer.com

How branding and subbrands can go off the rail (see the post above for a bit of humor and truth).

Filed under  //  Branding   Humor  

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Sep 28 / 10:13am

Brandchannel | Clorox "Mad Men" Ads Miss The Target
via brandchannel.com

Good example of missing the primary target. Saving the cheating husbands, but alienating the wives perhaps?

Filed under  //  Advertising   Marketing  

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Sep 19 / 7:29am

Interbrand 2009 - Best Brands For Past Decade

via paul.kedrosky.com

Interactive chart that references some key change points. Follow link here http://www.interbrand.com/BGB09/JXECR863200P.swf

Filed under  //  Branding   Marketing  

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Sep 18 / 8:50am

Strange Advertising | Business Pundit

via businesspundit.com

Very unique if you ask me. But I'm not sure if growing in a subway ceiling makes me want to eat more potatoes or chips ...

Filed under  //  Advertising   Marketing  

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Sep 13 / 10:45pm

Workspace At IDEO - IDEO Shopping Cart - part 3

via youtube.com

Compared to the prior Intel video, here's a comparison of IDEO workspace (up to 1:15), a physical environment which fosters innovation & creativity.

Filed under  //  Innovation  

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Sep 12 / 7:28pm

Funny: Environment Facilitating Innovation and Creativity ... A Visit to Intel

via youtube.com

Funny! At a workshop, I saw video (at 0:30-2:15) to illustrate environment that facilitates innovation & creativity at Intel.

Filed under  //  Humor   Innovation  

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