Steve Shu’s posterous (Marketing class site)

Steve Shu’s posterous (Marketing class site)

Steve Shu  //  Steve Shu is a management consultant and business development professional. He is also an Assistant Professor of Marketing at Irvine University.

Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.

Steve currently has a primary professional blog at http://steveshu.typepad.com and can be found on Twitter at http://twitter.com/steveshu

Sep 13 / 10:45pm

Workspace At IDEO - IDEO Shopping Cart - part 3

via youtube.com

Compared to the prior Intel video, here's a comparison of IDEO workspace (up to 1:15), a physical environment which fosters innovation & creativity.

Filed under  //  Innovation  

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Sep 12 / 7:28pm

Funny: Environment Facilitating Innovation and Creativity ... A Visit to Intel

via youtube.com

Funny! At a workshop, I saw video (at 0:30-2:15) to illustrate environment that facilitates innovation & creativity at Intel.

Filed under  //  Humor   Innovation  

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Sep 4 / 1:41pm

Logo & Creative: Guitar Hero Grows Up - Brand New

via underconsideration.com

The post referenced above does a good job of characterizing the evolution of the logo creative for Guitar Hero and new subbrands (such as DJ Hero above). For additional context on how the strategy of the company is evolving (which drives creative design), readers may be interested in my brand audit of the Guitar Hero brand http://steveshu.typepad.com/Mini-Brand%20Audit%20-%20Activision%20Guitar%20Hero%20V1d0.pdf

Filed under  //  Branding   Marketing  

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Aug 26 / 9:20pm

Microsoft apologizes for race-switching photo alteration
via blog.seattlepi.com

It is not uncommon for advertisers to make creative suitable for local markets. Where did this fail? People likely react worse to "photoshopping" versus reshooting pics with demographics targeted to audience. It is also claimed vt some that the retouched ad airbrushed out the Apple logo off the laptop computer ...

Filed under  //  Advertising   Marketing  

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Aug 24 / 10:58pm

YouTube - TWIX® presents "Get the Girl" (an interactive love story, sort of)

via youtube.com

Happened to see this "choose your own adventure" Twix commercial on the web. Parallels 30-second spots I've seen on TV, but can be a bit more extended due to the web format.

Filed under  //  Advertising   Marketing   Social Media  

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Aug 19 / 10:44pm

South Park Mac vs. PC

via youtube.com

You know your commercial campaign has made it when you get spoofed like this.

Filed under  //  Humor  

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Aug 18 / 7:39pm

Coca-Cola 'Freestyles' A Smarter Soda Machine : MediaPost Publications

via mediapost.com

Fancy soft drink dispenser that can handle 100 different soft drinks. It has RFID and analytics as well. Check out more details at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=111788

Filed under  //  Marketing  

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Aug 17 / 8:04am

The New PR: Social Media Release Template : From VandeVrede Public Relations, LLC
via lindavandevrede.com

How the press release has changed over the years! Here's a very nice template for a social media release (SMR).

Filed under  //  Marketing   Public Relations   Social Media  

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Aug 16 / 9:07am

Social Media Revolution

via youtube.com

Very nice video that gives people an idea of the magnitude of social media. This video moves fast so I hope you can dance and read quickly ...

Filed under  //  Marketing   Social Media  

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Aug 15 / 8:54am

Nice Picture of Social Media Landscape

via blogs.forrester.com

Perhaps this figure can help folks to better understand the alphabet soup of company names in social media.

Filed under  //  Marketing   Social Media  

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