Steve Shu’s posterous (Marketing class site)

Steve Shu’s posterous (Marketing class site)

Steve Shu  //  Steve Shu is a management consultant and business development professional. He is also an Assistant Professor of Marketing at Irvine University.

Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.

Steve currently has a primary professional blog at http://steveshu.typepad.com and can be found on Twitter at http://twitter.com/steveshu

Aug 14 / 1:02pm

What's In A New Logo: Personal Finance News from Yahoo! Finance
via finance.yahoo.com

Nice "old" and "new" shots of some brand logos at http://finance.yahoo.com/career-work/article/107520/whats-in-a-new-logo.html

Filed under  //  Logos   Marketing  

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Aug 14 / 7:56am

Interesting Viral Video Format by Samsung: Master the Power of the Angles!

via youtube.com

Interesting format viral video by Samsung on YouTube. Reminds me of a "choose your own adventure book" because you can select where you want to go.

Filed under  //  Marketing   Social Media  

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Aug 13 / 9:05pm

"Intel Star" Commercial: Via Consultant Ninja: Management Consulting Blog

via consultantninja.com

I agree. Cute commercial. The closing seconds to this commercial is also kind of an interesting twist, perhaps a bit corny ...

Filed under  //  Advertising   Marketing  

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Aug 12 / 11:05am

“Free Car” Sites Pay You to Brand Your Car | Business Pundit
via businesspundit.com

These may be making a comeback in the recession ...

Filed under  //  Advertising   Marketing  

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Aug 9 / 6:44am

Burger king 2009 - Too much kick!

via youtube.com

This one was funny for me - love how the key product benefit was plugged!

Filed under  //  Advertising   Marketing  

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Aug 4 / 11:38am

Should Your Brand Have Its Own URL Shortener? Coca-Cola Now Does

via mashable.com

Branded url shortener by Coca-Cola. Will this create more interation and top of mind awareness? Will this create more trust or less? What if the URL redirects to an inappropriate destination?

Filed under  //  Branding   Marketing   Social Media  

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Aug 3 / 8:42pm

Nielsen | Below The Topline: The United States in 2020 - A Very Different Place
via en-us.nielsen.com

If I am reading this graph correctly, Nielsen suggests that the number of those struggling (i.e., making no more than 1.5 times the poverty threshold) will have grown by ~70% by 2050.

Filed under  //  Demogrpahics   Marketing  

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Aug 2 / 7:27am

Coolness: Amazon’s Acquisitions and Investments, Visualized

via techcrunch.com

Pretty neat picture and study of online retailing & acquisitions related to Amazon.

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Jul 31 / 1:17pm

Naked Girls Get Interrupted

via youtube.com

This is a viral video for Guitar Hero 5 (NSFW). The messages flash too quickly for me, but they are apparently the song list for the forthcoming game. Of course, sex and humor are two of the top three types of appeals in advertising, and this video plays to that.

There are some scattered mentions on the net that this video is adapted from a previous idea in the market - see the video "Make The Girl Dance":  

Filed under  //  Advertising   Marketing  

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Jul 31 / 8:43am

Top Marketing Professors And CMOs Using Twitter

Marketing Professors
http://www.systemicmarketing.com/top-marketing-professors-on-twitter
 
CMOs
http://www.systemicmarketing.com/top-cmos-on-twitter

Bonus Link: 100 Best Blogs For MBA Students http://www.graduatedegree.org/blog/2009/03/100-best-blogs-for-mba-students

Filed under  //  Marketing  

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