Steve Shu // Steve Shu is a management consultant and business development professional. He is also an Assistant Professor of Marketing at Irvine University.
Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.
Steve currently has a primary professional blog at http://steveshu.typepad.com and can be found on Twitter at http://twitter.com/steveshu
Nice little posting on word of mouth (WOM) in the context of brands and offline versus online activity. Visit the link above for more. What would be interesting research down the road would be the power of amplification.
Another example of interactive billboards. This one communicates with a special key fob that the car owner receives upon special registration.
Example of a high-profile, outdoor advertising. Did I also mention that this one is interactive?
Example of marketing as related to environmental considerations related to swine flu. Note that business continuity planning and disaster recovery (BCP/DR) are operations consulting areas that have seen some uplift in the past ten years or so.
If Chunky soup wasn't manly enough, perhaps Chunky Fully Loaded will do for you!
Edit (7/30/09): Funny. My son remembered to look for this soup in the store. I don't think he is in the target demographic, but the song and outrageous nature of this video must have made the product memorable! That said, product was not in stock ...
Long live social media and networking tools. Gen X or Baby Boomer on the firing line? :)
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In marketing class during discussions of the company framework within the 3Cs/STP/4Ps framework, I sometimes refer to the use of a marketing dashboard. Although the example I point to here is not a rich dashboard in terms of metrics (mainly because this part of the Zappos website serves a different purpose), the real-time nature of what is displayed (i.e., where specific shoes are being bought) seems to get oohs and ahs from the classroom. http://www.zappos.com/map
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Here is a Samsung video recently hitting the web. Samsung has posted viral videos before, like the one I referenced earlier regarding "extreme sheepherding". See here http://steveshu.posterous.com/samsung-extreme-sheep-art . The earlier video was more about branding and creating associations. The video here is more closely tied to the Samsung Jet phone. Not clear to me that it will go as viral on the web as the earlier one, but let the net be the judge.
Interesting web video promoting the unique, world-class education provided by Dartmouth at exceptional discounts defying traditional thinking and made possible by generous donations. The piece held my attention for the full-length, although I am not sure I am in the target market (which I presume is for Dartmouth alums that may be in a position to give money to the school). Both some very negative and very positive comments posted, so it is important to keep in perspective who the target audience the message is trying to reach.
