Steve Shu’s posterous (Marketing class site)

Steve Shu’s posterous (Marketing class site)

Steve Shu  //  Steve Shu is a management consultant and business development professional. He is also an Assistant Professor of Marketing at Irvine University.

Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.

Steve currently has a primary professional blog at http://steveshu.typepad.com and can be found on Twitter at http://twitter.com/steveshu

Jul 4 / 11:15pm

Mac Versus PC Commercials (Restarting) - Global Comparisons

Use for Marketing class covering international marketing, brand management, and advertising.

Filed under  //  Marketing  

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Jul 4 / 11:04pm

Stretching The Brand - McDonald's

via elbowroomdesign.com

How far can the brand be stretched?

Filed under  //  Marketing  

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Jul 4 / 10:56pm

1984 Apple's Macintosh Commercial

via youtube.com

Use for Marketing class on advertising and product development lifecycle (new product introduction).

Filed under  //  Marketing  

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Jul 4 / 10:50pm

Microsoft Designs the IPOD package

via youtube.com

Use for Marketing course and session on Product (as part of 3Cs/STP/4Ps framework) with respect to packaging discussion.

Filed under  //  Marketing  

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Jul 4 / 10:47pm

Dilbert: The Importance of Strategies

via youtube.com

Use for Marketing class which covers Company (as part of 3Cs/STP/4Ps framework) and corporate mission statements.

Filed under  //  Marketing  

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Jul 4 / 10:44pm

Battlestar Galactica - Escape From New Caprica (Test Post For Video)

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Jul 4 / 10:39pm

Audi Versus BMW Billboard Exhibit #1

via jalopnik.com

Ouch

Filed under  //  Marketing  

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Jul 4 / 11:21am

Proof That Cylons Live Among Us

"Williams Cruises to Wimbledon Victory"

http://www.nytimes.com/2009/07/04/sports/tennis/04serena.html

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Jul 4 / 10:26am

Running List Of Things Professionals Can Teach Their Kids During The Summer

Many working professionals struggle to find time to bond with their kids. For what it's worth, here are some of the things that I've put on list of possible things to do for the summer. It is sort of a "daddy-school curricula". Some of the items (like card games) are also cross-generational, which can also have unique benefits. Here's my tentative list:
- Music (Singing) - helps to build self-esteem and ability to communicate more confidently
- Blackjack - card game that improves math and basic strategy skills
- Poker - card game that improves knowledge of probability and reading people
- Hearts - card game that improves strategy skills
- Presidents - helps dad learn something he never learned too well
- Math - find the areas to improve upon based on school feedback/report cards
- Joke Telling - make kids better than their parents and improve memory skills
- Chinese
- Art - Origami
- Swimming
- Bike Riding
- Bible
- Mythology
- History
- Acting & Movies
- Dance Steps
- School Workbook Lessons
- Sports
Please share other ideas!
Edit: A number of other ideas and comments added over here (may need to be LinkedIn user to see) http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers&discussionID=4831263&gid=133976&commentID=5156339&trk=view_disc
Filed under  //  Education  

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Jul 3 / 11:17am

Should I Stay Or Should I Go?

I will be test driving this posterous site to potentially supplement or displace my management consulting blog of 5+ years at http://steveshu.typepad.com. The main consideration for supplementing my blog is that there is a gap on being able to type rich (instant) messages into tools like Twitter. The main consideration for displacing my management consulting blog at TypePad is that TypePad has become much of a walled-garden. Features like email updates to commenters, export, integration with social network hubs is lagging (yet integration needs to be simple).
Additionally, the current meme on lifestreaming (although I am not sure it applies to me) is an important one to understand in terms of media, and I think posterous can play an important role in this emerging trend.
 
Feedback and suggestions welcome.

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