Brandchannel | Clorox "Mad Men" Ads Miss The Target
via brandchannel.com
Good example of missing the primary target. Saving the cheating husbands, but alienating the wives perhaps?
Steve Shu // Steve Shu is a management consultant and business development professional. He is also an Assistant Professor of Marketing at Irvine University.
Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.
Steve currently has a primary professional blog at http://steveshu.typepad.com and can be found on Twitter at http://twitter.com/steveshu
