Dear Intel, you had me at “Intel Inside”. Now enough already! | Beg to Differ - branding for humans
via begtodiffer.com
How branding and subbrands can go off the rail (see the post above for a bit of humor and truth).
Steve Shu // Steve Shu is a management consultant and business development professional. He is also an Assistant Professor of Marketing at Irvine University.
Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.
Steve currently has a primary professional blog at http://steveshu.typepad.com and can be found on Twitter at http://twitter.com/steveshu
