Logo & Creative: Guitar Hero Grows Up - Brand New
The post referenced above does a good job of characterizing the evolution of the logo creative for Guitar Hero and new subbrands (such as DJ Hero above). For additional context on how the strategy of the company is evolving (which drives creative design), readers may be interested in my brand audit of the Guitar Hero brand http://steveshu.typepad.com/Mini-Brand%20Audit%20-%20Activision%20Guitar%20Hero%20V1d0.pdf
