Steve Shu’s posterous (Marketing class site)

Steve Shu’s posterous (Marketing class site)

Steve Shu  //  Steve Shu is a management consultant and business development professional. He is also an Assistant Professor of Marketing at Irvine University.

Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.

Steve currently has a primary professional blog at http://steveshu.typepad.com and can be found on Twitter at http://twitter.com/steveshu

Aug 26 / 9:20pm

Microsoft apologizes for race-switching photo alteration

It is not uncommon for advertisers to make creative suitable for local markets. Where did this fail? People likely react worse to "photoshopping" versus reshooting pics with demographics targeted to audience. It is also claimed vt some that the retouched ad airbrushed out the Apple logo off the laptop computer ...

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