Steve Shu’s posterous (Marketing class site)

Steve Shu’s posterous (Marketing class site)

Steve Shu  //  Steve Shu is a management consultant and business development professional. He is also an Assistant Professor of Marketing at Irvine University.

Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.

Steve currently has a primary professional blog at http://steveshu.typepad.com and can be found on Twitter at http://twitter.com/steveshu

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Sep 28 / 10:13am

Brandchannel | Clorox "Mad Men" Ads Miss The Target
via brandchannel.com

Good example of missing the primary target. Saving the cheating husbands, but alienating the wives perhaps?

Filed under  //  Advertising   Marketing  

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Sep 18 / 8:50am

Strange Advertising | Business Pundit

via businesspundit.com

Very unique if you ask me. But I'm not sure if growing in a subway ceiling makes me want to eat more potatoes or chips ...

Filed under  //  Advertising   Marketing  

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Aug 26 / 9:20pm

Microsoft apologizes for race-switching photo alteration
via blog.seattlepi.com

It is not uncommon for advertisers to make creative suitable for local markets. Where did this fail? People likely react worse to "photoshopping" versus reshooting pics with demographics targeted to audience. It is also claimed vt some that the retouched ad airbrushed out the Apple logo off the laptop computer ...

Filed under  //  Advertising   Marketing  

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Aug 24 / 10:58pm

YouTube - TWIX® presents "Get the Girl" (an interactive love story, sort of)

via youtube.com

Happened to see this "choose your own adventure" Twix commercial on the web. Parallels 30-second spots I've seen on TV, but can be a bit more extended due to the web format.

Filed under  //  Advertising   Marketing   Social Media  

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Aug 13 / 9:05pm

"Intel Star" Commercial: Via Consultant Ninja: Management Consulting Blog

via consultantninja.com

I agree. Cute commercial. The closing seconds to this commercial is also kind of an interesting twist, perhaps a bit corny ...

Filed under  //  Advertising   Marketing  

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Aug 12 / 11:05am

“Free Car” Sites Pay You to Brand Your Car | Business Pundit
via businesspundit.com

These may be making a comeback in the recession ...

Filed under  //  Advertising   Marketing  

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Aug 9 / 6:44am

Burger king 2009 - Too much kick!

via youtube.com

This one was funny for me - love how the key product benefit was plugged!

Filed under  //  Advertising   Marketing  

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Jul 31 / 1:17pm

Naked Girls Get Interrupted

via youtube.com

This is a viral video for Guitar Hero 5 (NSFW). The messages flash too quickly for me, but they are apparently the song list for the forthcoming game. Of course, sex and humor are two of the top three types of appeals in advertising, and this video plays to that.

There are some scattered mentions on the net that this video is adapted from a previous idea in the market - see the video "Make The Girl Dance":  

Filed under  //  Advertising   Marketing  

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Jul 26 / 9:31pm

RFID-Enabled Billboards Talk to Mini Motorists - RFID Journal
via rfidjournal.com

Another example of interactive billboards. This one communicates with a special key fob that the car owner receives upon special registration.

Filed under  //  Advertising   Marketing  

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Jul 26 / 8:53am

Glaceau Vitaminwater Billboard Advertising Gets Personal - Advertising Age
via adage.com

Example of a high-profile, outdoor advertising. Did I also mention that this one is interactive?

Filed under  //  Advertising   Marketing  

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