Steve Shu’s posterous (Marketing class site)

Steve Shu’s posterous (Marketing class site)

Steve Shu  //  Steve Shu is a management consultant and business development professional. He is also an Assistant Professor of Marketing at Irvine University.

Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.

Steve currently has a primary professional blog at http://steveshu.typepad.com and can be found on Twitter at http://twitter.com/steveshu

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Oct 27 / 10:03pm

BK Windows 7 Whopper - 7 Patties 2120 Calories!

via youtube.com

For a dose of disgusting, here's Windows 7 launch & Burger King promo deal (7 patties - 2120 cals)! http://www.youtube.com/watch?v=FZubQTiZc2c

Filed under  //  Marketing  

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Oct 16 / 11:01am

Twitter Launching “Twitter Wine”

via mashable.com

Is this the business model for Twitter? Co-branding - brand extension like thing. Some interesting elements that combine social responsibility, non-profits, word-of-mouth, and Yellow Tail wine-like strategy.

Update 10/17/09: More details emerging which indicates not as much like Yellow Tail wine strategy as I may have originally thought. For example, seems like wine may be in the $20ish range, possibly plan for more than just two wines, ...

Filed under  //  Branding   Marketing   Social Responsbility  

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Oct 12 / 11:56am

Ministers target climate change doubters in prime-time TV advert - Times Online

via timesonline.co.uk

My goodness! Really hits the guilt spot. Recent global warming public service message playing in the UK. http://www.youtube.com/watch?v=w62gsctP2gc

Filed under  //  Marketing   Social Responsbility  

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Sep 28 / 10:13am

Brandchannel | Clorox "Mad Men" Ads Miss The Target
via brandchannel.com

Good example of missing the primary target. Saving the cheating husbands, but alienating the wives perhaps?

Filed under  //  Advertising   Marketing  

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Sep 19 / 7:29am

Interbrand 2009 - Best Brands For Past Decade

via paul.kedrosky.com

Interactive chart that references some key change points. Follow link here http://www.interbrand.com/BGB09/JXECR863200P.swf

Filed under  //  Branding   Marketing  

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Sep 18 / 8:50am

Strange Advertising | Business Pundit

via businesspundit.com

Very unique if you ask me. But I'm not sure if growing in a subway ceiling makes me want to eat more potatoes or chips ...

Filed under  //  Advertising   Marketing  

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Sep 4 / 1:41pm

Logo & Creative: Guitar Hero Grows Up - Brand New

via underconsideration.com

The post referenced above does a good job of characterizing the evolution of the logo creative for Guitar Hero and new subbrands (such as DJ Hero above). For additional context on how the strategy of the company is evolving (which drives creative design), readers may be interested in my brand audit of the Guitar Hero brand http://steveshu.typepad.com/Mini-Brand%20Audit%20-%20Activision%20Guitar%20Hero%20V1d0.pdf

Filed under  //  Branding   Marketing  

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Aug 26 / 9:20pm

Microsoft apologizes for race-switching photo alteration
via blog.seattlepi.com

It is not uncommon for advertisers to make creative suitable for local markets. Where did this fail? People likely react worse to "photoshopping" versus reshooting pics with demographics targeted to audience. It is also claimed vt some that the retouched ad airbrushed out the Apple logo off the laptop computer ...

Filed under  //  Advertising   Marketing  

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Aug 24 / 10:58pm

YouTube - TWIX® presents "Get the Girl" (an interactive love story, sort of)

via youtube.com

Happened to see this "choose your own adventure" Twix commercial on the web. Parallels 30-second spots I've seen on TV, but can be a bit more extended due to the web format.

Filed under  //  Advertising   Marketing   Social Media  

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Aug 18 / 7:39pm

Coca-Cola 'Freestyles' A Smarter Soda Machine : MediaPost Publications

via mediapost.com

Fancy soft drink dispenser that can handle 100 different soft drinks. It has RFID and analytics as well. Check out more details at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=111788

Filed under  //  Marketing  

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