Steve Shu’s posterous (Marketing class site)

Steve Shu’s posterous (Marketing class site)

Steve Shu  //  Steve Shu is a management consultant and business development professional. He is also an Assistant Professor of Marketing at Irvine University.

Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.

Steve currently has a primary professional blog at http://steveshu.typepad.com and can be found on Twitter at http://twitter.com/steveshu

Aug 18 / 7:39pm

Coca-Cola 'Freestyles' A Smarter Soda Machine : MediaPost Publications

Fancy soft drink dispenser that can handle 100 different soft drinks. It has RFID and analytics as well. Check out more details at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=111788

Filed under  //  Marketing  

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Aug 17 / 8:04am

The New PR: Social Media Release Template : From VandeVrede Public Relations, LLC

How the press release has changed over the years! Here's a very nice template for a social media release (SMR).

Filed under  //  Marketing   Public Relations   Social Media  

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Aug 16 / 9:07am

Social Media Revolution

Very nice video that gives people an idea of the magnitude of social media. This video moves fast so I hope you can dance and read quickly ...

Filed under  //  Marketing   Social Media  

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Aug 15 / 8:54am

Nice Picture of Social Media Landscape

Perhaps this figure can help folks to better understand the alphabet soup of company names in social media.

Filed under  //  Marketing   Social Media  

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Aug 14 / 1:02pm

What's In A New Logo: Personal Finance News from Yahoo! Finance

Nice "old" and "new" shots of some brand logos at http://finance.yahoo.com/career-work/article/107520/whats-in-a-new-logo.html

Filed under  //  Logos   Marketing  

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Aug 14 / 7:56am

Interesting Viral Video Format by Samsung: Master the Power of the Angles!

Interesting format viral video by Samsung on YouTube. Reminds me of a "choose your own adventure book" because you can select where you want to go.

Filed under  //  Marketing   Social Media  

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Aug 13 / 9:05pm

"Intel Star" Commercial: Via Consultant Ninja: Management Consulting Blog

I agree. Cute commercial. The closing seconds to this commercial is also kind of an interesting twist, perhaps a bit corny ...

Filed under  //  Advertising   Marketing  

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Aug 12 / 11:05am

“Free Car” Sites Pay You to Brand Your Car | Business Pundit

These may be making a comeback in the recession ...

Filed under  //  Advertising   Marketing  

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Aug 9 / 6:44am

Burger king 2009 - Too much kick!

This one was funny for me - love how the key product benefit was plugged!

Filed under  //  Advertising   Marketing  

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Aug 4 / 11:38am

Should Your Brand Have Its Own URL Shortener? Coca-Cola Now Does

Branded url shortener by Coca-Cola. Will this create more interation and top of mind awareness? Will this create more trust or less? What if the URL redirects to an inappropriate destination?

Filed under  //  Branding   Marketing   Social Media  

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