Steve Shu // Steve Shu is a management consultant and business development professional. He is also an Assistant Professor of Marketing at Irvine University.
Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.
Steve currently has a primary professional blog at http://steveshu.typepad.com and can be found on Twitter at http://twitter.com/steveshu
If I am reading this graph correctly, Nielsen suggests that the number of those struggling (i.e., making no more than 1.5 times the poverty threshold) will have grown by ~70% by 2050.
This is a viral video for Guitar Hero 5 (NSFW). The messages flash too quickly for me, but they are apparently the song list for the forthcoming game. Of course, sex and humor are two of the top three types of appeals in advertising, and this video plays to that.
There are some scattered mentions on the net that this video is adapted from a previous idea in the market - see the video "Make The Girl Dance":
Marketing Professors
http://www.systemicmarketing.com/top-marketing-professors-on-twitter
CMOs
http://www.systemicmarketing.com/top-cmos-on-twitter
Bonus Link: 100 Best Blogs For MBA Students http://www.graduatedegree.org/blog/2009/03/100-best-blogs-for-mba-students
Nice little posting on word of mouth (WOM) in the context of brands and offline versus online activity. Visit the link above for more. What would be interesting research down the road would be the power of amplification.
Another example of interactive billboards. This one communicates with a special key fob that the car owner receives upon special registration.
Example of a high-profile, outdoor advertising. Did I also mention that this one is interactive?
Example of marketing as related to environmental considerations related to swine flu. Note that business continuity planning and disaster recovery (BCP/DR) are operations consulting areas that have seen some uplift in the past ten years or so.
If Chunky soup wasn't manly enough, perhaps Chunky Fully Loaded will do for you!
Edit (7/30/09): Funny. My son remembered to look for this soup in the store. I don't think he is in the target demographic, but the song and outrageous nature of this video must have made the product memorable! That said, product was not in stock ...
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In marketing class during discussions of the company framework within the 3Cs/STP/4Ps framework, I sometimes refer to the use of a marketing dashboard. Although the example I point to here is not a rich dashboard in terms of metrics (mainly because this part of the Zappos website serves a different purpose), the real-time nature of what is displayed (i.e., where specific shoes are being bought) seems to get oohs and ahs from the classroom. http://www.zappos.com/map
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