Steve Shu's posterous (Marketing class site)

Jul 5 / 10:34pm

The Making of the Prius "Harmony" TV Commercial

Saatchi & Saatchi Los Angeles worked with Toyota to create the #1 most-liked ad in May 2009 according to Nielsen AG Research (see http://adage.com/article?article_id=137386). This video goes into how this ad was made. Other critical context for marketing students is that the Prius dominates in terms of U.S. market share, hybrid and electric vehicle penetration is still low overall relative to all passenger autos (when including gasoline), and this video is for the 3rd generation Prius. Students can pay attention to how factors like product lifecycle, primary versus secondary demand is addressed, social responsibility, and what brand associations are created.

Filed under // Marketing

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Jul 5 / 7:55pm

"Pizza the Hut" and "The Hut"

via idsgn.org

What kinds of forces are driving the need for change? Will "The Hut" work? Are the intentions of the new logo, new branding efforts, updates to product portfolio, brand image, case-by-case treatment of restaurants, etc. clear? What things may work? What things won't?

Filed under // Marketing

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Jul 5 / 3:57pm

Bizarre Brand Extensions

via mentalfloss.com

Minty-fresh taste after your microwave dinner ...

Filed under // Marketing

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Jul 5 / 3:45pm

Superbowl 2009 Commercial Doritos (Glass Ball)

via youtube.com

Use for marketing class on segementation strategy and advertising.

Filed under // Marketing

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Jul 5 / 1:41pm

Aflac Insurance - The First Duck Commercial

via youtube.com

Use in marketing course with respect to brand management, brand recall, brand recognition, anthropomorphism, and consumer behavior relative to purchase processes.

Filed under // Marketing

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Jul 5 / 1:32pm