Microsoft Designs the IPOD package
via youtube.com
Use for Marketing course and session on Product (as part of 3Cs/STP/4Ps framework) with respect to packaging discussion.
Steve Shu // Steve Shu is a management consultant and business development professional. He is also an Assistant Professor of Marketing at Irvine University.
Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.
Steve currently has a primary professional blog at http://steveshu.typepad.com and can be found on Twitter at http://twitter.com/steveshu
Use for Marketing course and session on Product (as part of 3Cs/STP/4Ps framework) with respect to packaging discussion.
Use for Marketing class which covers Company (as part of 3Cs/STP/4Ps framework) and corporate mission statements.