Steve Shu’s posterous (Marketing class site)

Steve Shu’s posterous (Marketing class site)

Steve Shu  //  Steve Shu is a management consultant and business development professional. He is also an Assistant Professor of Marketing at Irvine University.

Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.

Steve currently has a primary professional blog at http://steveshu.typepad.com and can be found on Twitter at http://twitter.com/steveshu

Jul 4 / 10:50pm

Microsoft Designs the IPOD package

Use for Marketing course and session on Product (as part of 3Cs/STP/4Ps framework) with respect to packaging discussion.

Filed under  //  Marketing  

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Jul 4 / 10:47pm

Dilbert: The Importance of Strategies

Use for Marketing class which covers Company (as part of 3Cs/STP/4Ps framework) and corporate mission statements.

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Jul 4 / 10:39pm

Audi Versus BMW Billboard Exhibit #1

Ouch

Filed under  //  Marketing  

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