Steve Shu // Steve Shu is a management consultant and business development professional. He is also an Assistant Professor of Marketing at Irvine University.
Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.
Steve currently has a primary professional blog at http://steveshu.typepad.com and can be found on Twitter at http://twitter.com/steveshu
Happened to see this "choose your own adventure" Twix commercial on the web. Parallels 30-second spots I've seen on TV, but can be a bit more extended due to the web format.
How the press release has changed over the years! Here's a very nice template for a social media release (SMR).
Very nice video that gives people an idea of the magnitude of social media. This video moves fast so I hope you can dance and read quickly ...
Perhaps this figure can help folks to better understand the alphabet soup of company names in social media.
Interesting format viral video by Samsung on YouTube. Reminds me of a "choose your own adventure book" because you can select where you want to go.
Branded url shortener by Coca-Cola. Will this create more interation and top of mind awareness? Will this create more trust or less? What if the URL redirects to an inappropriate destination?
Long live social media and networking tools. Gen X or Baby Boomer on the firing line? :)
