Steve Shu’s posterous (Marketing class site)

Steve Shu’s posterous (Marketing class site)

Steve Shu  //  Steve Shu is a management consultant and business development professional. He is also an Assistant Professor of Marketing at Irvine University.

Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.

Steve currently has a primary professional blog at http://steveshu.typepad.com and can be found on Twitter at http://twitter.com/steveshu

Aug 24 / 10:58pm

YouTube - TWIX® presents "Get the Girl" (an interactive love story, sort of)

Happened to see this "choose your own adventure" Twix commercial on the web. Parallels 30-second spots I've seen on TV, but can be a bit more extended due to the web format.

Filed under  //  Advertising   Marketing   Social Media  

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Aug 17 / 8:04am

The New PR: Social Media Release Template : From VandeVrede Public Relations, LLC

How the press release has changed over the years! Here's a very nice template for a social media release (SMR).

Filed under  //  Marketing   Public Relations   Social Media  

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Aug 16 / 9:07am

Social Media Revolution

Very nice video that gives people an idea of the magnitude of social media. This video moves fast so I hope you can dance and read quickly ...

Filed under  //  Marketing   Social Media  

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Aug 15 / 8:54am

Nice Picture of Social Media Landscape

Perhaps this figure can help folks to better understand the alphabet soup of company names in social media.

Filed under  //  Marketing   Social Media  

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Aug 14 / 7:56am

Interesting Viral Video Format by Samsung: Master the Power of the Angles!

Interesting format viral video by Samsung on YouTube. Reminds me of a "choose your own adventure book" because you can select where you want to go.

Filed under  //  Marketing   Social Media  

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Aug 4 / 11:38am

Should Your Brand Have Its Own URL Shortener? Coca-Cola Now Does

Branded url shortener by Coca-Cola. Will this create more interation and top of mind awareness? Will this create more trust or less? What if the URL redirects to an inappropriate destination?

Filed under  //  Branding   Marketing   Social Media  

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Jul 21 / 12:50pm

Last Tweets?

Long live social media and networking tools. Gen X or Baby Boomer on the firing line? :)

Filed under  //  Social Media  

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