Steve Shu // Steve Shu is a management consultant and business development professional. He is also an Assistant Professor of Marketing at Irvine University.
Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.
Steve currently has a primary professional blog at http://steveshu.typepad.com and can be found on Twitter at http://twitter.com/steveshu
Is this the business model for Twitter? Co-branding - brand extension like thing. Some interesting elements that combine social responsibility, non-profits, word-of-mouth, and Yellow Tail wine-like strategy.
Update 10/17/09: More details emerging which indicates not as much like Yellow Tail wine strategy as I may have originally thought. For example, seems like wine may be in the $20ish range, possibly plan for more than just two wines, ...
My goodness! Really hits the guilt spot. Recent global warming public service message playing in the UK. http://www.youtube.com/watch?v=w62gsctP2gc
This video is a visually-gripping, 2-minute short by the Discovery Channel promoting social responsibility and recycling.
