Twitter Launching “Twitter Wine”
via mashable.com
Is this the business model for Twitter? Co-branding - brand extension like thing. Some interesting elements that combine social responsibility, non-profits, word-of-mouth, and Yellow Tail wine-like strategy.
Update 10/17/09: More details emerging which indicates not as much like Yellow Tail wine strategy as I may have originally thought. For example, seems like wine may be in the $20ish range, possibly plan for more than just two wines, ...
