Steve Shu // Steve Shu is a management consultant and business development professional. He is also an Assistant Professor of Marketing at Irvine University.
Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.
Steve currently has a primary professional blog at http://steveshu.typepad.com and can be found on Twitter at http://twitter.com/steveshu
Happened to see this "choose your own adventure" Twix commercial on the web. Parallels 30-second spots I've seen on TV, but can be a bit more extended due to the web format.
